At Atlas Pet Supply, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you access or use our website or purchase our products or services. Please read this Policy carefully to understand our privacy practices.

What information we collect

We may collect both Personal Data and Non-Personal Data about you.

“Personal Data” includes information that can personally identify you, such as your name, shipping address, email address, telephone number, and payment information. We collect Personal Data when you provide it to us voluntarily, such as when you create an account, place an order, contact us with inquiries, request information, or complete surveys or provide feedback.

“Non-Personal Data” includes information that cannot personally identify you. This can include your IP address, browser type and language, geographic location information, referral source, length of visit and pages viewed, operating system, date/time stamp, or browsing history on our website. We may collect this data when you interact with our website or advertisements to help us improve our services.

How we use your Personal Data

We take your privacy very seriously. We will never sell or share your Personal Data without your consent, except to comply with laws or valid legal processes. We may use your Personal Data in the following ways:

How we use your Non Personal Data

We use Non-Personal Data for our legitimate interests, including the following:

How we share your Personal Data

We may share your data with others acting on our behalf as follows:

Service providers. Companies and individuals that assist us in operating our business or administering our website, conducting our marketing campaigns, processing payments, fulfilling orders, administering surveys or contests, removing repetitive information, protecting against fraud, and other business operations activities. These providers may only access and use your personal information to perform these business functions and may not use it for any other purpose. We require them to maintain the confidentiality of your personal information and use industry-standard protections.

Business transfers. As with any business, we could merge with, be acquired by, or transfer some or all of our assets to another company. If so, our customer information record would likely be reviewed as part of the diligence process and included among the transferred business assets. We may also transfer or share your data during bankruptcy proceedings to satisfy our obligations. You would continue to own your data and retain any applicable rights under this policy.

Except as described above, we will not share your personal information with any other third parties without your consent.

Legal basis

Our legal bases for processing your Personal Data are primarily that it is necessary to provide our products and services, respond to your requests, comply with legal obligations, or operate our business. We will also ask for your consent before using your Personal Data for a purpose that is not related to those services, such as marketing another business’s products and services. You may revoke this consent at any time.

In some instances, we may need to process or share your Personal Data to pursue our legitimate business interests, such as website analysis, fraud prevention, or corporate governance. We may also need to disclose information to comply with law or legal processes.

Third party websites

Our websites may contain links enabling you to visit other websites owned by third parties. This Policy does not apply to services offered by other companies or individuals. We do not control and are not responsible for third party websites or their privacy practices. Please read their privacy policies carefully before submitting your personal information. We are not responsible for these third party websites.


We employ commercially reasonable technical, administrative, and physical safeguards to help protect your Personal Data from unauthorized access, use, or disclosure in storage and during transmission. This includes encryption of payment information, firewalls, intrusion detection and prevention systems, communications security protocols, authentication systems, backup and disaster recovery systems, and other technology. We also require privacy and security training for all employees that handle customer data.

Despite these efforts, we cannot guarantee against all possible security threats. By using our website and providing us with your Personal Data, you acknowledge you are aware this Policy and accept the inherent risks of providing information online. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

Your privacy choices and rights

You have certain choices available regarding use of your Personal Data:

Account information. You may access, correct, update, and review information maintained in your online account by logging into this account and updating your profile information or contacting us.

Marketing communications. You may opt out of receiving future promotional communications from us by clicking an unsubscribe link within an email, updating your account preferences, or contacting us saying you no longer wish to receive marketing emails. This opt out does not apply for necessary operational communications, such as order updates or requests you make.

Cookies. Your browser settings allow you to block or delete cookies and related technologies. However, our websites may not function properly without them.

You also have certain rights with respect to your Personal Data as granted by applicable law. These include rights to request that we: provide a copy of personal data held about you; cease processing all or some of your personal data; delete part or all of your personal data; and correct inaccurate personal data we maintain about you.

Where we process your data based only on your consent or to fulfill a contract with you, you also have a right to request that we provide a portable electronic copy so you can transfer it to another provider.

To make a request under your rights, please contact our Data Protection Officer as described in the “Contact Us” section below. We may first take steps to verify your identity before granting access or making changes to protect customer data from fraudulent requests. We will strive to honor legitimate requests within any timelines established by legal requirements.

Retention of personal data

We take measures to delete your Personal Data or keep it only as long as reasonably required for legal compliance purposes or other legitimate interests, such as facilitating your future interactions with us. We determine appropriate retention periods based on the sensitivity of the Personal Data, legal requirements, and the purposes described in this Policy. Some data, such as orders and inquiries, may be kept longer to track your interactions with us, facilitate recalls, warranty replacements, or safety monitoring processes.

Policy updates

We may need to update this privacy policy periodically as our business, products, and services change. We reserve the right to update or modify this Policy at any time. Please review it periodically for changes. All changes to the Policy will be posted here and revised with a new effective date. Your continued use of our websites following any changes means you accept the updated Policy. If we make significant changes that alter our privacy practices, we may also notify registered customers directly or post a conspicuous notice of such changes prior to their implementation so you are aware of what information we collect, how we use it, and under what conditions we may disclose it.

Children???s privacy

We do not intentionally gather Personal Data from visitors under the age of 13. If you believe we have inadvertently collected such information, please notify us immediately so we can promptly obtain parental consent or remove the data as age appropriate.

Contact us

If you have any questions about this Policy or our privacy practices, wish to access, make changes, or deletions to your Personal Data, or want to opt out of specific data uses, please contact us at:

Data Protection Officer
Atlas Pet Supply
123 Main Street
Anytown, USA 12345

If you reside in the European Union or United Kingdom, you also have the right to lodge a complaint with the applicable supervisory data protection authority.

Effective date

This Privacy Policy was last updated on December 13, 2023.